WhatsApp has introduced a new feature called “Channels,” allowing select organizations to broadcast messages to their followers on the popular messaging service owned by Meta. This development comes as various agencies and groups express dissatisfaction with Twitter, owned by Elon Musk, due to fees, performance issues, and reduced content moderation. Meta described Channels as a private and reliable way for people and organizations to receive important updates within WhatsApp. A video demonstration by Meta showcased the potential of Channels, including race results, soccer match outcomes, weather updates, traffic information, and even tips on cooking or home repairs. While WhatsApp’s main focus remains on private messaging, users have long requested a feature like Channels. WhatsApp’s encryption, which safeguards against eavesdropping, is well-known. The platform boasts over two billion users worldwide. Meta is considering the possibility of providing encrypted channels for groups such as nonprofits or health organizations that require enhanced security. Channels functions as a one-way broadcast tool, enabling administrators to send text, photos, videos, stickers, and polls. Launch partners for the global release include the International Rescue Committee, the World Health Organization, FC Barcelona, and Manchester City football clubs. Meta plans to gradually expand the availability of Channels in the coming months.