Elon Musk, the CEO of Twitter, recently made an announcement stating that Twitter will soon start compensating verified content creators for the advertisements they include in their responses. The initial payment block for this initiative is estimated to be around $5 million.
As a billionaire who acquired Twitter in October of the previous year, Musk shared his message through a tweet, stating, “Note, the creator must be verified and only ads served to verified users count.”
Since Elon Musk took over Twitter, the platform has faced challenges in retaining advertisers due to concerns stemming from the company’s decision to lay off thousands of employees.
This step is being implemented as Linda Yaccarino, a veteran in advertising from NBCUniversal, prepares to assume the role of Twitter’s upcoming CEO.
Back in March, Musk mentioned that the messaging service generates approximately 5 or 6 cents per hour of user attention and expects this figure to rise to 15 cents or more by incorporating more timely and relevant advertisements.