Smartphone data Consumption To Rise In Nigeria, Others

According to the Ericsson Mobility Report (June 2023), Nigeria and other Sub-Saharan African countries are anticipated to experience a significant rise in data usage by 2028. The primary driving force behind this surge would be the increase in smartphone usage, resulting in a fourfold growth in monthly data consumption to reach 19 GB by 2028.

It said, “Sub-Saharan Africa is forecast to be the region with the highest growth in total mobile data traffic, rising by 37 per cent annually between 2022 and 2028 as service providers across the continent continue to invest in 4G networks and migrate customers from 2G and 3G.

“This increase in data traffic will primarily be driven by a four times increase in smartphone traffic in the period, with average data per active smartphone settling at 19 GB per month in 2028.”

By the conclusion of 2022, the average monthly mobile data consumption per smartphone in the area stood at 4.7 GB. The increase in mobile data traffic was projected to be fueled by the adoption of 5G technology, which would lead to a surge in video streaming usage. It was anticipated that video streaming would account for 80 percent of the total mobile data consumption by 2028.

Ericsson noted, “However, if adoption is stronger than expected, data traffic could increase significantly more than currently anticipated toward the end of the forecast period, particularly in the uplink.

“Currently, video traffic is estimated to account for 71 per cent of all mobile data traffic, and this share is forecast to increase to 80 per cent in 2028. Populous markets that launch 5G early are likely to lead in terms of traffic growth over the forecast period. 5G’s share of mobile data traffic was 15 per cent at the end of 2022, an increase from 9 per cent at the end of 2021.

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