Google has revealed the launch of the application process for the Hustle Academy SMB Fund, specifically designed for Nigerian Small and Medium-sized Businesses.
This fund, totaling N75 million in equity-free support, aims to provide N5 million to 15 Nigerian small business proprietors. In an official statement, Google highlighted the crucial role small businesses play in the nation’s economy and the challenges they face in accessing financial support.
The Head of Brand & Reputation, Sub Saharan Africa at Google, Mojolaoluwa Aderemi-Makinde, said, “The Hustle Academy Fund is a testament to the resilience and innovation of Nigerian small businesses, which are the backbone of our economy. We are hopeful that this fund will further empower them to succeed and drive economic growth, creating jobs and opportunities for all Nigerians.”
As per the company’s information, the Hustle Academy, launched in 2022, has produced over 4,000 graduates from Nigerian SMEs.
The Product Marketing Manager and the Hustle Academy Programme Lead at Google, Sinmisola Nojimu-Yusuf, added, “The Hustle Academy Fund provides SMBs with the resources and support they need to succeed. With equity-free funding, mentorship, and opportunities for increased visibility and networking, we are supporting SMBs to grow and thrive.
“We are committed to supporting the Nigerian entrepreneurial ecosystem, and the Hustle Academy Fund is a key part of that commitment.”
The company emphasized that to qualify for the fund, businesses must be founded in Nigeria, have a track record of 1-5 years operating within the country, and possess a well-defined and expandable business strategy.
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