StarTimes Seals LaLiga Five-Season Broadcast Deal

LaLiga EA Sports is renowned globally as one of the premier football leagues.

By Paul Tuama

StarTimes has successfully obtained the non-exclusive broadcasting privileges for LaLiga EA Sports and LaLiga Hypermotion, the top-tier football leagues in Spain, for the next five seasons.

LaLiga EA Sports is renowned globally as one of the premier football leagues, comprising 20 teams and featuring 38 rounds with 10 matches each, played in a home and away format. Additionally, LaLiga holds the distinction of producing the most winners of the Ballon d’Or and FIFA World Player of The Year awards.

StarTimes now possesses the broadcasting rights for LaLiga EA Sports and LaLiga Hypermotion for the seasons spanning 2024/25 through 2028/29, with coverage available in English, Portuguese, and local languages, ensuring access to audiences across all countries in sub-Saharan Africa.

Melcior Soler, LaLiga’s Audiovisual Director, stated, “Reaching our audience is essential for us, and partnering with StarTimes is key to deliver our best-in-class content to all our fans in the Sub-Saharian region.”

“We are thrilled to share the news of our successful bid for the LaLiga broadcast rights, securing access to one of the most prestigious football competitions globally. Football is at the heart of StarTimes’ sports content strategy, and this latest acquisition underscores our dedication to delivering top-notch football entertainment to our subscribers,” said Tiffany Shao, Sports Acquisition and Operation Director of StarTimes.


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