Nigeria’s 9mobile on Friday announced its transformation into **T2**, positioning itself as a digital-first telecom operator committed to innovation and enhanced customer experience. Chief Executive Officer Obafemi Banigbe emphasised that the change represented a strategic overhaul rather than a mere name swap. “We are no longer who we were; we are becoming something greater, more ambitious, and more in tune with the future,” he said during the launch in Lagos. The event drew notable attendees, including the Minister of Communications and Digital Economy, Dr. Bosun Tijani, alongside other key industry stakeholders. T2 outlined plans to evolve into a fully digital operator, leveraging cloud infrastructure, artificial intelligence, and advanced analytics to deliver tailored products and speedier service rollouts. This strategy aims to cater to Nigeria’s rapidly expanding community of startups, creatives, and remote workers, who increasingly demand agile and accessible digital solutions. Banigbe acknowledged past struggles but stressed their role in building resilience. “Our challenges are reminders, not defeats,” he stated, reiterating the company’s renewed commitment to making customer experience central to its operations. The CEO expressed gratitude to regulators, shareholders, partners, and staff, dedicating the rebranding to “every Nigerian dreaming of something better,” and called on the nation to “reimagine, rebuild and relaunch.” The rebranding follows a landmark three-year national roaming agreement signed in July with MTN Nigeria, the country’s largest telecom provider. Approved by the Nigerian Communications Commission, the deal allows T2 customers to access MTN’s extensive network across the country, improving coverage and service quality, especially in underserved regions. The partnership reflects a growing trend of collaboration among Nigerian telecom operators seeking to optimise resources in a highly competitive market. 9mobile’s journey began in 2008 as **Etisalat Nigeria**, a joint venture between UAE-based Etisalat Group, Mubadala Development Company, and Nigerian investors. The company quickly gained market share by pioneering 3G and later 4G LTE services, appealing to Nigeria’s youth and growing its subscriber base to over 15 million by 2012. However, a combination of regulatory hurdles, financial strain, and intense competition eventually eroded its market position. By 2017, debts of around \$1.2 billion forced Etisalat Group’s exit. The company subsequently restructured, rebranding as 9mobile, with Teleology Holdings Limited acquiring a controlling stake in late 2018.