Prominent showbiz entrepreneur, Adenike Adeniji, popularly known as Anik Entertainment, has voiced her concerns about the unchecked activities on social media, calling for regulations to curb misinformation and online excesses. In a recent statement, Adeniji emphasized the need for boundaries regarding online content, particularly in Nigeria. “I wish there were boundaries, rules guiding what people post online. Especially in Nigeria, it needs to be regulated. People post all sorts of horrible and untrue things that shouldn’t even be online, and they get away with it,” she stated. Beyond her advocacy for digital responsibility, Adeniji is making significant strides in the entertainment industry. As the CEO of Anik Entertainment, she is dedicated to promoting young Nigerian artists on international platforms and expanding her company’s influence through upcoming movie productions. Reflecting on her journey into show promotion—an industry largely dominated by men—Adeniji shared her passion for entertainment. “I’m a lover of good music and entertainment. Right from the onset, I’ve always loved this industry. I even acted in two home videos in 2005, but my parents discouraged me, so I stepped away. Now, I focus on event promotion, bringing Nigerian artists to the UK for shows. However, I still love acting and plan to venture into movie production soon,” she revealed. Speaking on the challenges she faced in the industry, she admitted that breaking into event promotion was no easy feat. “Promoting is tough. You have to be strong and hardworking to thrive in this profession. When you’re new, it’s difficult to get support from other promoters. Genuine love and support are rare, especially for newcomers,” she explained. She also highlighted the key attributes of a successful music promoter, stressing the importance of resilience and adaptability. “A good promoter must know how to manage clients and various situations. You encounter people with different characters, and tolerance is key. You must be humble yet strict. Also, research is essential before investing in any business—there’s no room for sentiment or favors,” she advised. In addition to her entertainment career, Adeniji is a certified Mental Health Specialist in the UK. She works both in hospitals and within communities, assisting individuals with learning disabilities and mental health challenges. With her expanding influence in entertainment and her advocacy for digital responsibility, Adenike Adeniji continues to carve a unique niche for herself in multiple fields.