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Nigerian Breweries Sponsors Super Eagles’ ‘Man of the Match’ Award
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9/22/2025, 5:21:18 PM
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3/25/2025, 10:42:39 AM
By Eseoghene Otorie - 3/24/2025, 12:53:04 PM
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Nigerian Breweries Brands Power Super Eagles with ‘Man of the Match’ Award As the Super Eagles prepare for their crucial World Cup qualifier against Zimbabwe in Uyo on Tuesday night, Nigerian Breweries Plc, through its flagship brands—Goldberg, Life Continental, and Zagg Energy Drink—is set to fuel the team’s momentum by introducing a ‘Man of the Match’ award to honor the standout performer of the game. This initiative, tagged “Operation Super Eagles Sustain the Tempo,” highlights the brands’ strong commitment to Nigerian football and their dedication to keeping the national team motivated throughout their World Cup qualifying campaign. Olaoluwa Babalola, Portfolio Manager for Mainstream Lager Brands at Nigerian Breweries Plc, underscored the essence of the initiative, emphasizing its alignment with the values of resilience and unity deeply ingrained in Nigerian culture. “Goldberg, Life Continental, and Zagg Energy Drink represent strength, determination, and community—values that mirror the spirit of Nigerian football. The Super Eagles are a symbol of national pride, and we want to celebrate the players who give their all on the pitch. Recognizing their efforts with this award serves as an extra incentive to push for excellence,” Babalola explained. Echoing this sentiment, Wasiu Ola Abiola, Head of Digital, Brand Media PR, and Sponsorships at Nigerian Breweries Plc, reinforced the company’s unwavering support for Nigerian football at all levels. “Football unites the nation, and the Super Eagles embody the passion and determination that define our people. Our brands are committed to fueling this energy, and through the ‘Man of the Match’ award, we aim to reward outstanding performances while inspiring the team to strive for greatness,” Abiola stated. This collaboration comes at a crucial moment in Nigeria’s World Cup qualification journey, where every match plays a pivotal role in securing a spot at the 2026 FIFA World Cup. Nigerian Breweries Plc has a long-standing history of backing Nigerian sports, from supporting the national teams to grassroots football programs. The company officially signed a sponsorship agreement with the Nigeria Football Federation (NFF) on February 1, 2018, solidifying its role as a key partner in Nigerian football. Since then, all levels of the national teams, including the women’s squads, have benefited from the partnership, drawing fan engagement comparable to top European clubs. With star players such as Victor Osimhen, Ademola Lookman, and Samuel Chukwueze in the squad, the competition for the Man of the Match award is expected to be fierce. The winner will receive a ₦1 million cash prize, along with additional brand rewards in recognition of their outstanding performance. As Nigeria gears up to face Zimbabwe, fans can not only anticipate a thrilling encounter but also take pride in the unwavering support from homegrown brands championing Nigerian football excellence.
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