
In a dynamic push to energize local businesses, young creatives trained under the Tompolo Foundation and Tantita Security Services, in partnership with PEB ICT Services, have unveiled a groundbreaking branding campaign to transform entrepreneurship in Warri.
The initiative springs from an intensive three-month Graphic Design program where participants mastered branding, visual communication, and marketing strategies. The campaign, themed **“Building Strong Brand Identity for Small Business Growth,”** was officially launched with a vibrant showcase of ideas set to reshape how small businesses present themselves.
Central to the campaign are six key pillars:
* Defining brand purpose
* Understanding target audiences
* Creating a distinctive visual identity
* Developing a consistent brand voice
* Strengthening digital presence
* Building trust through quality and engagement
At the launch, team spokesperson ThankGod Ugedi emphasized, “We’re not just leaving with certificates — we’re stepping into the community with a clear mission: to help local entrepreneurs craft strong brand identities and compete effectively.”
The newly trained team expressed deep gratitude to the Tompolo Foundation, Tantita Security Services, and PEB ICT Services, especially acknowledging Dr. Paul Bebenimibo and Major Moses for their guidance and mentorship.
This campaign marks more than the end of a training program—it signals the rise of a youth-driven movement to spark economic revival in Warri. Armed with creative skills and a commitment to local growth, these young designers are ready to help businesses unlock new potential through the power of branding.