Picture a very busy African market, bustling sellers, busy buyers, with the ever-recognized traffic congestion, goods on the street, open fruits and food stalls, the regular Banga Rice seller for Waffi people, the defacing dirt and trash spots all over…and then you have artificial rose garlands coloured red, white and green; and wreaths coloured red, white, and green, and and snow-coloured artificial pine cones, hanging out of a large selling umbrella where tomatoes, pepper, and okra, are sold in the open.
Such a sight is becoming more regular in markets in Warri, as traders have begun preparation against the Christmas Season. December, in the whole world is a time where families rest for the work done from the start of the year; they see each other again, share stories and laughs, and attend the many birthdays and weddings, and anniversaries and naming ceremonies that go on in the period. It is a busy period. It is also a very expensive period. And Effurun market sellers know this.
Tailors around the market have also caught the Christmas bug, as it has become very hard to find a tailor one can give a material to and have that material sewn and ready for him or her in a week’s time. “It’s season,” as they say, and whether or not it might be true for any particular tailor, they leverage on the spirit of the season to hike prices, claiming work load, and insisting that prioritization of your clothes means a much higher price.
Another noteworthy thing is the current state of Nigeria. Nigeria is in transition. In the present government, standard of living got to an all-time-low, and this draws into question the ability of this low standard of living to match the hiked Christmas prices of items. It becomes now a game of who has stored against the season most. He, it is, that will spend this holidays without financial encumberment, or at least, not as much as others might be encumbered.
Waffi TV gathered intel on the intelligence of these market prices and the wishes of the market people, not only in Effurun, but in other markets in the country, to have a fruitful and blossoming Seasons Sales. Some hoped the just concluded November Black Friday rush has not forced people to buy so much (or everything they need) for the season, such that they stay out of the markets in December.
Whichever way it goes, Waffi TV will be there to tell it to you, and we hope that you do have a very Merry Christmas and a Happy New Year in Advance!